A mother’s perspective. A nutritionist’s purpose.
It began with a clinical nutritionist looking for answers for her own kids. Meet Taryn White and the family behind FizzyFocus.
It started with her own kids.
Clinical nutritionist and mom Taryn White formulated FizzyFocus for her own kids. Meet the mother behind the formula and hear how that family experience shaped her approach.
The video couldn’t play here. Open Taryn’s introduction.
The mission
Created for her own kids. Made to bring a clinical nutritionist’s approach into your family’s daily routine.
15
Clinically studied ingredients blended to support kids' brain health.
Third-party tested
Every batch
Screened for heavy metals, pathogens, and impurities in an FDA-registered, cGMP facility.
“I have tried everything: supplements, gummies, powders. FizzyIQ has been a game changer: he actually asks for it, and our mornings have been so much smoother.”
Bailey P.
The formula
50+formula iterations
Reformulated again and again, tuned for purity, efficacy, and a flavor kids actually ask for.
Taryn and Sam WhiteCofounders of FizzyIQ
Our journey
How we got here
- 2011
Frustrated and confused
Our journey began with my three year old. We noticed some anomalies in his development. His speech was delayed, and he struggled at preschool. He was super sensitive to sound and light. Even simple activities like picking up his brother from a birthday party became overwhelming. As a young mom, I had no idea what I was dealing with, only that it was incredibly hard.
- 2017
Trying medication
After countless doctor visits and tests, we finally received a diagnosis that helped explain my son's condition. Despite my reservations, we decided to try medication. The experience was a nightmare, my son described it as 'wheels grinding in his brain.' One medication made him feel awful, and even a short stint on another offered little relief. It was heartbreaking and frustrating, knowing this wasn't the solution for him.
- 2018
Food as medicine
Determined to find a better way, I discovered Kelly Dorfman, a nutritionist specializing in sensory processing disorder. Her approach to nutrition and natural supplements was a revelation. We went gluten-free, added supplements, and gradually, the lights turned back on for my son. His energy, focus, and clarity improved dramatically. It was the first time I felt like someone truly understood my son and could help him thrive.
- 2022
FizzyFocus was born
Inspired by the transformation in my son, I became dedicated to creating something for other parents facing the same struggles. I combined my knowledge as a holistic nutritionist and a mom to children with unique focus needs to develop FizzyFocus: what would otherwise be a shelf of separate supplements, combined into one drink kids ask for, with studied ingredients to support brain health, focus, and emotional balance.* It's the targeted nutrition I desperately needed as a young mom.
- Today
Taryn and Sam White, cofounders of FizzyIQ We never stopped improving it
Sam and I run FizzyIQ together now, with the same job we started with. Keep making it better. More than 12,000 families have brought FizzyFocus into their kitchens since, and we're past fifty versions of the formula. Each one is judged on the same three things: purity, the forms the actives come in, and taste. If our own kids won't ask for it in the morning, it doesn't ship.
