From her family.
For growing minds.
Created by clinical nutritionist Taryn White, a mom of 4, two with A*HD, for her own kids.
What she set out to make
The nutrition foundation she wanted to see: comprehensive ingredients, thoughtful forms, and a daily drink they could look forward to.
It started with her own kids.
She couldn’t find a kid-friendly product that met her standards for forms, doses and testing, so she made one.
The video couldn’t play here. Open Taryn’s introduction.
How we got here
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2011
Frustrated and confused
Our journey began with my three year old. We noticed some anomalies in his development.
What those early years were like
His speech was delayed, and he struggled at preschool. He was super sensitive to sound and light. Even simple activities like picking up his brother from a birthday party became overwhelming. As a young mom, I had no idea what I was dealing with, only that it was incredibly hard.
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2017
Trying medication
After countless doctor visits and tests, we finally received a diagnosis that helped explain my son's condition.
What trying medication was like
Despite my reservations, we decided to try medication. The experience was a nightmare, my son described it as 'wheels grinding in his brain.' One medication made him feel awful, and even a short stint on another offered little relief. It was heartbreaking and frustrating, knowing this wasn't the solution for him.
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2018
Starting with food
Determined to find a better way, I discovered Kelly Dorfman, a nutritionist specializing in sensory processing disorder.
How the family started with food
Her approach to nutrition and natural supplements was a revelation. We went gluten-free, added supplements, and gradually, the lights turned back on for my son. His energy, focus, and clarity improved dramatically. It was the first time I felt like someone truly understood my son and could help him thrive.
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2022
FizzyFocus was born
Inspired by the transformation in my son, I became dedicated to creating something for other parents facing the same struggles.
Why Taryn made FizzyFocus
I combined my knowledge as a clinical nutritionist and a mom to children with unique focus needs to develop FizzyFocus: what would otherwise be a shelf of separate supplements, combined into one drink kids ask for, with studied ingredients to support brain health, focus, and emotional balance.* It's the targeted nutrition I desperately needed as a young mom.
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Today
We never stopped improving it
Taryn and Sam White, cofounders of FizzyIQ Sam White, my cofounder, and I run FizzyIQ together now, with the same job we started with. Keep making it better.
How each version is judged
More than 12,000 families have brought FizzyFocus into their kitchens since, and we're past fifty versions of the formula. Each one is judged on the same three things: purity, the forms the actives come in, and taste. If our own kids won't ask for it in the morning, it doesn't ship.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
What goes into every pouch.
A nutritionist’s attention to the formula. A mom’s attention to the daily routine.
Video couldn't load. Open the production video.
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15
Active ingredients
Vitamins, minerals and targeted nutrients in one daily drink. The full formula and amounts are on the label.
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50+
Formula iterations
Each version is reviewed for ingredient forms, quality and taste.
“If our own kids won’t ask for it in the morning, it doesn’t ship.”
Taryn White, cofounder -
Every batch
Third-party tested
Tested by an independent lab for heavy metals and microbes. Made in a cGMP facility.
View the test results
“I have tried everything: supplements, gummies, powders. FizzyIQ has been a game changer: he actually asks for it, and our mornings have been so much smoother.”
Bailey P.
