Sam White and Taryn White, cofounders of FizzyIQ, standing together in FizzyIQ shirts
Sam WhiteTaryn White

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FizzyFocus is a zero-sugar, lightly fizzy daily drink for kids 8 and up, formulated by clinical nutritionist Taryn White.

Press kit admin@fizzyiq.com
  • 12,000+families
  • 50+formula versions
  • 15active ingredients
  • 0 gsugar

Each serving has 50 mg of caffeine from green tea. The finished formula has not been clinically tested; FizzyFocus complements, never replaces, a family’s care plan.

“If our own kids won’t ask for it in the morning, it doesn’t ship.”

Taryn White, MS, CNS, LDNCofounder and clinical nutritionist
Bios and interview topics

Sam White

Cofounder and CEO

“I was that kid: sensitive to sound, light and big emotions, and focus never came easy.”

“At Thanksgiving 2022, I asked my aunt, Taryn White, a clinical nutritionist and mom, what parents like her really needed. Her answer: ‘Something that works, something kids will actually take.’ That conversation became FizzyIQ.”

Sam White, 25, is cofounder and CEO of FizzyIQ. He grew up as the kid for whom focus never came easy, which is why the company’s first rule is simple: make something kids will actually take.

Talk to Sam about

  • Growing up sensitive to sound, light and big emotions
  • Building a kids’ nutrition brand at 25
  • Why taste and format decide whether kids take it
  • Full labels and batch testing as a brand promise

Taryn White, MS, CNS, LDN

Cofounder and clinical nutritionist

Taryn White is a clinical nutritionist, a mom and the cofounder who formulated FizzyFocus, drawing on years of working through nutrition for her own son. FizzyFocus combines what would otherwise be a shelf of separate supplements into one drink, with every active listed by form and amount.

Talk to Taryn about

  • Nutrition for picky and sensory-sensitive eaters
  • Why ingredient forms matter, from P-5-P to methylfolate
  • How to read a kids’ supplement label
  • Where nutrition fits alongside a child’s care plan
Read Taryn’s story

What parents say.

Every child is different, and these experiences are not a promise of results.

4.8
12,803 customers
Photo accompanying Bailey Petrucelli’s reviewVerified reviewWatch Bailey Petrucelli
"I have tried everything: supplements, gummies, powders. FizzyIQ has been a game changer: he actually asks for it, and our mornings have been so much smoother."
Bailey Petrucelli@bailey.petrucelli
"I've tried every supplement under the sun for my picky kids. FizzyIQ's berry flavor is the only one they liked and actually drank on a regular basis."
Erin S.Mom of 3 picky kids
Photo accompanying Laura C.’s reviewVerified reviewWatch Laura C.
"Homework used to take forever and leave us both exhausted. A few months into FizzyFocus, she comes home, does her homework, and we're done at a normal time, and I still have energy at the end of the night."
Laura C.
"We do think it is making a positive difference. We like the product very much. It's been difficult without it."
Hannah L.Long-term subscriber · Berry Cherry
Photo accompanying Kersten B.’s reviewVerified review
"We love it and think it works well. Is it back in stock yet? We desperately need it!"
Kersten B.Mom · multiple kids
"I've been giving FizzyIQ to my daughter and it seems very helpful. I love your product."
Cristiane U.Long-term subscriber

Customer story

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Media contact: Sam White, cofounder and CEO

admin@fizzyiq.com

FizzyIQ · Fact sheet

FizzyFocus: five often-missed areas of kids’ nutrition, in a drink kids actually like to take

What it is. A zero-sugar, lightly fizzy daily drink mix for kids 8 and up, stirred into 6 to 8 oz of cold water. One pouch holds 30 servings; ages 8 to 13 take one serving a day, ages 14 and up take two. Four flavors: Berry Cherry, Strawberry Lemonade, Watermelon and Orange Creamsicle.

Who made it. FizzyIQ was founded in 2022 by Sam White, now 25, and his aunt, clinical nutritionist Taryn White, MS, CNS, LDN, who formulated FizzyFocus. The formula has been through more than 50 versions, each judged on purity, the forms of the actives and taste.

The five areas. Nutritional gaps: what a child’s daily diet may be missing. Immune response: the role of everyday nutrition in immune function. Oxidative stress: why antioxidant nutrients are part of the formula. Mood and calm: the thinking behind the ingredient pairings. Gut–brain link: how digestive health fits the picture.

Per serving. Vitamin C 150 mg; vitamin D 13 mcg; vitamin B6 (as P-5-P) 10 mg; folate (as L-5-MTHF) 150 mcg DFE; vitamin B12 (as methylcobalamin) 250 mcg; magnesium (as glycinate) 100 mg; zinc (as picolinate) 12.5 mg; phosphatidylserine 100 mg; L-theanine 100 mg; caffeine from green tea 50 mg; saffron (affron®) 15 mg; organic grape seed 100 mg; organic pomegranate, cranberry and blueberry blend 150 mg.

Dietary. Zero sugar, gluten-free, vegan, dairy-free, non-GMO, no preservatives, no artificial dyes. Made in the United States with globally and locally sourced ingredients.

Testing. Every batch is tested by an independent lab for heavy metals and microbes; certificates of analysis are public. Made in an FDA-registered facility following cGMP standards.

Safety notes. Each serving contains 50 mg of caffeine from green tea, paired with 100 mg of L-theanine; teens 14 and up take two servings a day. We suggest parents review the label with their child’s clinician, especially if their child is sensitive to caffeine or takes any medication. FizzyFocus complements, never replaces, a family’s care plan. The individual ingredients have been studied; the finished formula has not been clinically tested. FizzyFocus contains phosphatidylserine derived from soy and is made in a facility that also processes milk, egg, tree nuts, peanuts, wheat and shellfish.

Price. Subscriptions from $59 a month (one pouch, ages 8 to 13) with free shipping. One pouch is $80 as a one-time purchase, plus $7 shipping. HSA/FSA eligible with a Letter of Medical Necessity.

By the numbers. More than 12,000 families. 15 active ingredients. 0 g sugar.

Media contact. Sam White, cofounder and CEO · admin@fizzyiq.com · fizzyiq.com/pages/press

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

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